On-Site SEO Basics. Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Jan 17, 2021 Pro tip: if you’re just getting started with ads, less is more when it comes to keyword targeting, it’s best to start with just a handful of high-value terms. Method for Using Keywords #2: Optimize for Organic Search. The other way to show up in the search results for a keyword, is to optimize your site for that keyword.

1. Seo 101: Get Started With Simple Optimizations Examples
2. Seo 101: Get Started With Simple Optimizations Easy
3. Seo 101: Get Started With Simple Optimizations Free
4. Seo 101: Get Started With Simple Optimizations At Home
5. Seo 101: Get Started With Simple Optimizations Step By Step

What is an SEO?

SEO is an acronym for 'search engine optimization' or 'search engine optimizer.' Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.

Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Google Search Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.

Getting started

If you run a small local business, you can probably do much of the work yourself. Here are some good resources:

• Check out our 30-minute video series on building an online presence for your business.
• The SEO starter guide describes much of what your SEO will do for you. Although you don't need to know this guide well yourself if you're hiring a professional to do the work for you, it is useful to be familiar with these techniques, so that you can be aware if an SEO wants to use a technique that is not recommended or, worse, strongly discouraged.

Remember that it will take time for you to see results: typically from four months to a year from the time you begin making changes until you start to see the benefits.

If you think that you still need extra help from a professional, continue reading about how to choose an SEO.

Choosing an SEO

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

1. Be committed to implementing the recommended changes. Making the changes recommended by an SEO takes time and effort; if you aren't going to take the time to make these changes, it's not worthwhile hiring a professional.
2. Interview your potential SEO. Some useful questions to ask an SEO include:
   • Can you show me examples of your previous work and share some success stories?
   • Do you follow the Google Webmaster Guidelines?
   • Do you offer any online marketing services or advice to complement your organic search business?
   • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
   • What's your experience in my industry?
   • What's your experience in my country/city?
   • What's your experience developing international sites?
   • What are your most important SEO techniques?
   • How long have you been in business?
   • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
   • See if the SEO is interested in you and your business. If they're not interested, find someone who is. Your SEO should ask questions such as:
     • What makes your business or service unique and valuable to customers?
     • Who are your customers?
     • How does your business make money, and how can search results help?
     • What other advertising channels are you using?
     • Who are your competitors?
3. Check your SEO's business references. Ask past clients if they felt that this SEO provided useful service, was easy to work with, and produced positive results.
4. Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
5. Decide if you want to hire.

Precautions

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index.

When your SEO comes up with a set of recommendations for your site, ask her to corroborate these recommendations with a trusted source, such as a Search Console help page, Google Search Central blog entry, or Google-sanctioned response in the forum.

Here are some things to consider:

• One common scam is the creation of 'shadow' domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
• Another illicit practice is to place 'doorway' pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
• Finally, avoid getting involved in link schemes, such as buying links from other sites to increase your ranking. This is against Google's quality guidelines and can result in a manual action against some or all of your site, which will negatively affect your site ranking.

If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on 'File a Complaint Online,' call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

Helpful guidelines

• Be wary of SEO firms and web consultants or agencies that email you out of the blue.

  Amazingly, we get these spam emails too:

  'Dear google.com,
  I visited your website and noticed that you are not listed in most of the major search engines and directories..'

  Reserve the same skepticism for unsolicited email about search engines as you do for 'burn fat at night' diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google.

  Beware of SEOs that claim to guarantee rankings, allege a 'special relationship' with Google, or advertise a 'priority submit' to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won't clearly explain what they intend to do.

  Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or 'throwaway' domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to 'help' you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

• You should never have to link to an SEO.

  Avoid SEOs that talk about the power of 'free-for-all' links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

• Choose wisely.

  While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

• Be sure to understand where the money goes.

  While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they 'control' other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

• What are some other things to look out for?

  There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

  • Owns shadow domains
  • Puts links to their other clients on doorway pages
  • Offers to sell keywords in the address bar
  • Doesn't distinguish between actual search results and ads that appear on search results pages
  • Guarantees ranking, but only on obscure, long keyword phrases you would get anyway
  • Operates with multiple aliases or falsified WHOIS info
  • Gets traffic from 'fake' search engines, spyware, or scumware
  • Has had domains removed from Google's index or is not itself listed in Google

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.

Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out.

1. On-Site SEO Basics

Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.

The Golden Rule of On-Site Optimization

Before we get started, one thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to shove a lot of keywords onto your pages, but that is not the goal. In fact, Google has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those.

If you’re not sure what keywords to use, try entering some preliminary ideas on Ubersuggest to get suggestions. Or, if you really want to get into the keyword research process, check out the Guide to Keyword Research – Part I and Part II.

Title Tag

The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.

Meta Description

The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.

How the Title Tag & Meta Description Looks in Search Results

The above image shows how the title tag and meta description shows up in Google search results. You can see that the keywords searched by a user (in this case, the keyword was KISSmetrics) are bolded by Google in both the title tag and the meta description. This is why you have to use your business or brand name and keywords in both the title and meta description – it helps your search results stand out to the searcher when they are searching those terms.

Using WordPress?

If you use WordPress on your own domain, you are in luck. Adding title tags and meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO, and SEO by Yoast. You can also get SEO suggestions by using premium plugins such as Scribe SEO.

Additional On-Site SEO Elements

While the title tag and the meta description are the most important SEO elements, they are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimization.

• Internal Links – Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content. As an example, this blog post utilizes internal links when linking to other posts on the blog.
• Header Tags – This blog post utilizes three different levels of HTML header tags that help break the content into sections as well as let search engines know more about what each section of content is about. The <H1></H1> tags surround the post title – there should only be one set of <H1></H1> tags per page. The <H2></H2> and <H3></H3> tags surround subheadings on the page – there can be multiple instances of both. Using header tags helps both readers and search engines break up your content into digestible sections.
• Image Name & ALT Tags – If you use images on your website, you should think of good keywords for both the image name and the alt tag. On the first image within the post, we use <img src=”on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” /> as the goal is to optimize it for the keywords on-site search optimization. This helps search engines find good images for their image search based on the keywords specified.
• Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.

Conduct a Site Audit

If you have questions or concerns about your on-site optimization, conduct a site audit on Ubersuggest.

Step #1: Enter Your Domain and Click Search

Step #2: Click Site Audit in the Left Sidebar

Step #3: Review Your On-Page SEO Score

This is your overall on-page SEO score for all pages scanned during the site audit. 0 is the lowest possible score and 100 is the highest. With a score of 84, my site is rated as “great.”

Step #4: Review the Health of Your Website

There are four sections to review:

• Health check – Overall health of the pages of your website
• Critical errors – Issues that have the biggest impact on your SEO health
• Warnings – Less impactful issues that still deserve your attention
• Recommendations – Recommendations to consider, but don’t have much impact on your SEO health

Step #5: Top SEO Issues

This is the final section of the site audit, and it outlines the top on-page SEO issues. You can click on each line for more information. For example, “21 pages with duplicate meta descriptions.”

You can then decide if it’s a problem that requires your attention, or something that you can leave as is.

2. Why You Need Content

If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.

The key to pleasing both search engines and visitors is to have quality content on our website. Quality content can include a variety of things including, but not limited to, the following.

• Blog Posts
• Industry Articles
• Tutorials & How To Guides
• Infographics
• Videos
• Podcasts

Creating quality content for your website can be a huge investment, but it is worth it. Search engines will love it, and visitors will love it so much that they will share it on social media, leading to even more visitors. You can start out by simply creating blog posts on your website, and as your audience grows, you can expand your content inventory to additional types of media. To learn more, see the Beginner’s Guide to Content Marketing.

3. Off-Site Optimization (aka Link Building)

Link building is probably one of the most talked-about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to. For example, Adobe Reader ranks number one for the keywords click here because so many websites linked to it using the anchor text click here to download Adobe Reader.

So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.

• Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
• Whitehat – This basically stands for good, quality link building (the kind you should strive for).
• Blackhat – This stands for spammy, low-quality link building (the kind you should avoid).

Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building is such a popular service. But you can get started on building quality links by doing some of the following activities.

• Submitting guest blog posts to popular blogs in your industry. Generally, you will get a link back to your website in an author box at the top or bottom of your post’s content.
• Reaching out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.
• Create local search profiles (if applicable) and social media profiles. While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.
• Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.
• Create link worthy content. Infographics are a great example – you create a beautiful image representing important information and allow others to use the infographic on their own website in exchange for linking back to yours as credit.
• DataForSEO – Use this tool to get raw SEO data straight to your custom application. You can use their rank tracker API to track keyword rankings, SERP results, keyword data and more.

For more information about link building the right way, don’t miss our post on Natural Link Building 101.

Before you embark on your journey to secure more links, review your current link profile on Ubersuggest. This gives you a better idea of the links you already have, as well as the types of sites that typically link to yours.

Seo 101: Get Started With Simple Optimizations Examples

Step #1: Enter Your Domain and Click Search

Snake google. Step #2: Click Backlinks in the Left Sidebar

Seo 101: Get Started With Simple Optimizations Easy

Step #3: Review the Overview

The overview provides the following::

• Domain score – The overall strength of your website, from 1 (low) to 100 (high)
• Backlinks – The overall number of links to your website
• Referring domains – The number of unique domains linking to your website

Step #4: Review Your Backlinks

You see that GoDaddy has linked to my website several times, such as my post on how to attract more local customers. I can use this knowledge to target other companies in the hosting, domain, and marketing space. It’s much better than taking a scattered approach and hoping for the best.

4. How Google+ Can Help with Rankings

Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.

When I’m not logged into Google+, you can see that the two personalized results shown earlier are not in the top five. One of them isn’t even on the first page.

It goes to show that personalized search results trump even local search results. Hence, if you want to get into the personalized search game, your goal is to do the following.

• Create a Google+ personal profile and business page.
• Recommend the website you want to rank well in search results by giving it a +1, sharing the website on your profile and/or page as a status update, and linking to it in your profile information under recommended websites.
• Fill out your profile information completely to make others want to connect with you.
• Check your settings and make sure that your profile information is public along with your status updates.
• Share other interesting updates on your profile so it doesn’t look too self-promotional.
• Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.

Essentially, the more popular you are on Google+, the more likely you are to influence personalized search results with those who are following you. Hence, take advantage of this social network to its fullest extent to reap the benefits.

5. Monitoring Your Results

Last, but not least, you will want to keep track of your SEO progress by monitoring your results. The three most important tools you can use to monitor these results are the following.

Seo 101: Get Started With Simple Optimizations Free

• Authority Labs – Create a free account which you can get after using the 30 day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
• Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.
• DataForSEO – Use this tool to get raw SEO data straight to your custom application. You can use their rank tracker API to track keywords rankings, SERP results, keyword data and more.

Seo 101: Get Started With Simple Optimizations At Home

There are a lot of other valuable SEO tools out there, but these are the best ones to start with to help you learn more about whether your SEO efforts are making a difference.

If you can follow the suggestions in this post, you will definitely start off on the right foot when it comes to your website’s search engine optimization. And hopefully you will start reaping the benefits of getting more visitors through search engines too!

Seo 101: Get Started With Simple Optimizations Step By Step

About the Author: Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing for personal, professional, and business bloggers.